Lilliput Land: How Small is Driving India's Mega Consumption Story

By:

Bijapurkar Rama

Publication details: Penguin 2024 IndiaDescription: 304ISBN:

9780143465492

Subject(s):

Mega Consumption Story

DDC classification:

658 BIJ

Summary: One of the largest consumer markets of the world, India is made up of lots and lots of small consumers— each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer. Source: https://www.amazon.in/gp/product/014346549X/ref=ppx_yo_dt_b_asin_title_o04_s00?ie=UTF8&psc=1

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library General Management	Reference book	658 BIJ (Browse shelf(Opens below))	Available		119305

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers— each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.

In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

Source: https://www.amazon.in/gp/product/014346549X/ref=ppx_yo_dt_b_asin_title_o04_s00?ie=UTF8&psc=1

There are no comments on this title.

to post a comment.