Lilliput Land: How Small is Driving India's Mega Consumption Story (Record no. 98568)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01100 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240315b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143465492 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Cutter | BIJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bijapurkar Rama |
| 245 ## - TITLE STATEMENT | |
| Title | Lilliput Land: How Small is Driving India's Mega Consumption Story |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Penguin |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 304 |
| 520 ## - Remark | |
| Summary, etc | One of the largest consumer markets of the world, India is made up of lots and lots of small consumers— each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.<br/><br/>In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.<br/><br/>Source: https://www.amazon.in/gp/product/014346549X/ref=ppx_yo_dt_b_asin_title_o04_s00?ie=UTF8&psc=1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mega Consumption Story |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | General Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | General Management | 06/03/2024 | Amazon | 546.00 | Indian Book | 1 | 658 BIJ | 119305 | 07/10/2024 | 08/05/2024 | 546.00 | Book |
