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Splendor Decorative Laminates India Ltd: Case Analysis

By:

Kumar, V Sanal

Contributor(s):

Mishra, Ashis

Material type: Book

BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar 1999Description: Jan-Mar1999, Vol. 24 Issue 1, p70-77. 8pSubject(s):

Online resources:

Case Analysis

In: Koshy, Abraham Splendor Decorative Laminates India LtdSummary: The July-September 1998 issue had featured a Management Case titled ‘Splendor Decorative Laminates India Ltd.’ by Abraham Koshy which focused on the evaluation of market research proposals and selecting an appropriate market research agency. In this issue, we carry two responses on the case by V Sanal Kumar and Ashis Mishra.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Case Study	Main Library Online Access		Available	Splendor Decorative Laminates India Ltd: Case Analysis		Case Analysis 62

The July-September 1998 issue had featured a Management Case titled ‘Splendor Decorative Laminates India Ltd.’ by Abraham Koshy which focused on the evaluation of market research proposals and selecting an appropriate market research agency. In this issue, we carry two responses on the case by V Sanal Kumar and Ashis Mishra.

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