Splendor Decorative Laminates India Ltd: Case Analysis
Kumar, V Sanal
Splendor Decorative Laminates India Ltd: Case Analysis - India Sage Jan-Mar 1999 - Jan-Mar1999, Vol. 24 Issue 1, p70-77. 8p. - Vikalpa: The Journal for Decision Makers .
The July-September 1998 issue had featured a Management Case titled ‘Splendor Decorative Laminates India Ltd.’ by Abraham Koshy which focused on the evaluation of market research proposals and selecting an appropriate market research agency. In this issue, we carry two responses on the case by V Sanal Kumar and Ashis Mishra.
Splendor Decorative Laminates India Ltd
market research
Case Analysis
Splendor Decorative Laminates India Ltd: Case Analysis - India Sage Jan-Mar 1999 - Jan-Mar1999, Vol. 24 Issue 1, p70-77. 8p. - Vikalpa: The Journal for Decision Makers .
The July-September 1998 issue had featured a Management Case titled ‘Splendor Decorative Laminates India Ltd.’ by Abraham Koshy which focused on the evaluation of market research proposals and selecting an appropriate market research agency. In this issue, we carry two responses on the case by V Sanal Kumar and Ashis Mishra.
Splendor Decorative Laminates India Ltd
market research
Case Analysis
