Makemytrip.com (A): Case Analysis
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar 2010Description: Jan-Mar2010, Vol. 35 Issue 1, p125-138. 14pSubject(s): Online resources:
In:
Kar, Sanjay Kumar Makemytrip.com (A)Summary: The case presents a situation where MMT has developed a plan for launching its business in India. It is analysed using some of the concepts that would help in determining whether the plan is based on consumer insights. In a new market that is full of opportunities, it is necessary to have not only a good entry strategy but an equally good sustainability strategy.
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Case Study
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Main Library Online Access | Available | Makemytrip.com (A): Case Analysis | Case Analysis 45 |
The case presents a situation where MMT has developed a plan for launching its business in India. It is analysed using some of the concepts that would help in determining whether the plan is based on consumer insights. In a new market that is full of opportunities, it is necessary to have not only a good entry strategy but an equally good sustainability strategy.
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