Makemytrip.com (A): Case Analysis
Sinha, Piyush Kumar
Makemytrip.com (A): Case Analysis - India Sage Jan-Mar 2010 - Jan-Mar2010, Vol. 35 Issue 1, p125-138. 14p. - Vikalpa: The Journal for Decision Makers .
The case presents a situation where MMT has developed a plan for launching its business in India. It is analysed using some of the concepts that would help in determining whether the plan is based on consumer insights. In a new market that is full of opportunities, it is necessary to have not only a good entry strategy but an equally good sustainability strategy.
BUSINESS planning
BUSINESS models
TRAVEL agents
Case Analysis
Makemytrip.com (A): Case Analysis - India Sage Jan-Mar 2010 - Jan-Mar2010, Vol. 35 Issue 1, p125-138. 14p. - Vikalpa: The Journal for Decision Makers .
The case presents a situation where MMT has developed a plan for launching its business in India. It is analysed using some of the concepts that would help in determining whether the plan is based on consumer insights. In a new market that is full of opportunities, it is necessary to have not only a good entry strategy but an equally good sustainability strategy.
BUSINESS planning
BUSINESS models
TRAVEL agents
Case Analysis
