Makemytrip.com (A): Case
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar 2010Description: Jan-Mar2010, Vol. 35 Issue 1, p107-124. 17pSubject(s): Online resources: Summary: The article focuses on the decision and move of founder and chief executive officer (CEO) Deep Kalra of an online travel service provider Makemytrip.com (MMT) on the launch of its online operations in India. It offers an overview of the company and its business model describing real-life situation and challenges at its strategic and operational levels. It discusses Indian travel and tourism market and competitive environment, Indian consumer and travelers, and product offerings and campaign.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Case45 |
The article focuses on the decision and move of founder and chief executive officer (CEO) Deep Kalra of an online travel service provider Makemytrip.com (MMT) on the launch of its online operations in India. It offers an overview of the company and its business model describing real-life situation and challenges at its strategic and operational levels. It discusses Indian travel and tourism market and competitive environment, Indian consumer and travelers, and product offerings and campaign.
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