Makemytrip.com (A): Case
Kar, Sanjay Kumar
Makemytrip.com (A): Case - India Sage Jan-Mar 2010 - Jan-Mar2010, Vol. 35 Issue 1, p107-124. 17p. - Vikalpa: The Journal for Decision Makers .
The article focuses on the decision and move of founder and chief executive officer (CEO) Deep Kalra of an online travel service provider Makemytrip.com (MMT) on the launch of its online operations in India. It offers an overview of the company and its business model describing real-life situation and challenges at its strategic and operational levels. It discusses Indian travel and tourism market and competitive environment, Indian consumer and travelers, and product offerings and campaign.
Media Selection
Online Travel Services (OTS)
Positioning Strategy
Travel and Tourism Market
Viral Campaign
Case Study
Makemytrip.com (A): Case - India Sage Jan-Mar 2010 - Jan-Mar2010, Vol. 35 Issue 1, p107-124. 17p. - Vikalpa: The Journal for Decision Makers .
The article focuses on the decision and move of founder and chief executive officer (CEO) Deep Kalra of an online travel service provider Makemytrip.com (MMT) on the launch of its online operations in India. It offers an overview of the company and its business model describing real-life situation and challenges at its strategic and operational levels. It discusses Indian travel and tourism market and competitive environment, Indian consumer and travelers, and product offerings and campaign.
Media Selection
Online Travel Services (OTS)
Positioning Strategy
Travel and Tourism Market
Viral Campaign
Case Study
