Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry? Case Analysis
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep 2016 Description: Jul-Sep2016, Vol. 41 Issue 3, p261-263. 3pSubject(s): Online resources:
In:
Ensign, Prescott C. Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?Summary: The article presents a case study on the growth strategy of software company Bannister Lake Software Inc. (BLS) in the digital media industry. It discusses several strategic initiatives that the company should undertake such as focusing marketing initiatives in the U.S., outsourcing and hiring talent to drive and improve revenue, and new product development.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Case Study
|
Main Library Online Access | Available | Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry? Case Analysis | Case Analysis 22 |
The article presents a case study on the growth strategy of software company Bannister Lake Software Inc. (BLS) in the digital media industry. It discusses several strategic initiatives that the company should undertake such as focusing marketing initiatives in the U.S., outsourcing and hiring talent to drive and improve revenue, and new product development.
There are no comments on this title.