MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01359nam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240102b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma, Sunil |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry? |
| Remainder of title |
Case Analysis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Sage |
| Date of publication, distribution, etc |
Jul-Sep 2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Jul-Sep2016, Vol. 41 Issue 3, p261-263. 3p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Vikalpa: The Journal for Decision Makers |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The article presents a case study on the growth strategy of software company Bannister Lake Software Inc. (BLS) in the digital media industry. It discusses several strategic initiatives that the company should undertake such as focusing marketing initiatives in the U.S., outsourcing and hiring talent to drive and improve revenue, and new product development.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
CONTRACTING out |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
NEW product development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS revenue |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
DIGITAL media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Case Analysis |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma, Vedant |
| 773 0# - HOST ITEM ENTRY |
|---|
| Main entry heading |
Ensign, Prescott C. |
| Place, publisher, and date of publication |
India Sage Jul-Sep2016 |
| Other item identifier |
Case22 |
| Title |
Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry? |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Access method |
Online Access |
| Materials specified |
Case Analysis |
| Uniform Resource Identifier |
<a href="https://journals.sagepub.com/doi/pdf/10.1177/0256090916662741">https://journals.sagepub.com/doi/pdf/10.1177/0256090916662741</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Case Study |
