Bajaj Electricals: Lighting Up the Future Case Analysis
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Mar2022Description: Jan-Mar2022, Vol. 47 Issue 1, p68-72. 5pSubject(s): Online resources:
In:
Mital, Amita Bajaj ElectricalsSummary: However, the case also points out the stagnation and growth dilemma faced by BEL in the recent past from the perspective of Mr. Shekhar Bajaj, Chairman and Managing Director of BEL. Strategic Sweet Spot for BEL BEL has a diversified business portfolio, and a broad classification such as consumer products might be misleading. B T b he case narrates the emergence of Bajaj Electricals Limited (BEL), as one of the leading consumer appliance players, in the Indian market. A firm's resources can be tangible (e.g., physical assets of BEL) and intangible assets (e.g., the reputation of BEL).
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Case Study
|
Main Library Online Access | Available | Bajaj Electricals—Lighting Up the Future Case Analysis | Case Analysis 8 |
However, the case also points out the stagnation and growth dilemma faced by BEL in the recent past from the perspective of Mr. Shekhar Bajaj, Chairman and Managing Director of BEL. Strategic Sweet Spot for BEL BEL has a diversified business portfolio, and a broad classification such as consumer products might be misleading. B T b he case narrates the emergence of Bajaj Electricals Limited (BEL), as one of the leading consumer appliance players, in the Indian market. A firm's resources can be tangible (e.g., physical assets of BEL) and intangible assets (e.g., the reputation of BEL).
There are no comments on this title.