Bajaj Electricals: Lighting Up the Future Case Analysis
Khatua, Apalak
Bajaj Electricals: Lighting Up the Future Case Analysis - India Sage Mar2022 - Jan-Mar2022, Vol. 47 Issue 1, p68-72. 5p. - Vikalpa: The Journal for Decision Makers .
However, the case also points out the stagnation and growth dilemma faced by BEL in the recent past from the perspective of Mr. Shekhar Bajaj, Chairman and Managing Director of BEL. Strategic Sweet Spot for BEL BEL has a diversified business portfolio, and a broad classification such as consumer products might be misleading. B T b he case narrates the emergence of Bajaj Electricals Limited (BEL), as one of the leading consumer appliance players, in the Indian market. A firm's resources can be tangible (e.g., physical assets of BEL) and intangible assets (e.g., the reputation of BEL).
COMPACT fluorescent light bulbs
TRANSACTION cost theory of the firm
Case Analysis
Bajaj Electricals: Lighting Up the Future Case Analysis - India Sage Mar2022 - Jan-Mar2022, Vol. 47 Issue 1, p68-72. 5p. - Vikalpa: The Journal for Decision Makers .
However, the case also points out the stagnation and growth dilemma faced by BEL in the recent past from the perspective of Mr. Shekhar Bajaj, Chairman and Managing Director of BEL. Strategic Sweet Spot for BEL BEL has a diversified business portfolio, and a broad classification such as consumer products might be misleading. B T b he case narrates the emergence of Bajaj Electricals Limited (BEL), as one of the leading consumer appliance players, in the Indian market. A firm's resources can be tangible (e.g., physical assets of BEL) and intangible assets (e.g., the reputation of BEL).
COMPACT fluorescent light bulbs
TRANSACTION cost theory of the firm
Case Analysis
