Digital Marketing

By:

Gupta Seema

Analytics: Show analyticsPublication details: McGraw Hill 2022 ChennaiDescription: 576ISBN:

978-9355320407

Subject(s):

Digital Marketing

DDC classification:

658.8 GUP

Summary: Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. Salient Features: 1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc. 2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc. 3. Addition of relevant case studies across all the chapters 4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc. 5. Provides extensive online content for students and instructors Source: https://www.amazon.in/Digital-Marketing-Seema-Gupta/dp/935532040X/ref=sr_1_1?crid=23708WAJQYKKC&keywords=9789355320407&qid=1698389160&sprefix=9781401969950%2Caps%2C406&sr=8-1

List(s) this item appears in: New Arrivals November 2023

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Marketing	Text book	658.8 GUP (Browse shelf(Opens below))	Available		119007

Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.
Salient Features:

1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.

2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.

3. Addition of relevant case studies across all the chapters

4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.

5. Provides extensive online content for students and instructors

Source: https://www.amazon.in/Digital-Marketing-Seema-Gupta/dp/935532040X/ref=sr_1_1?crid=23708WAJQYKKC&keywords=9789355320407&qid=1698389160&sprefix=9781401969950%2Caps%2C406&sr=8-1

There are no comments on this title.

to post a comment.