Digital Marketing (Record no. 98066)

MARC details
000 -LEADER
fixed length control field 01730 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231027b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-9355320407
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta Seema
245 ## - TITLE STATEMENT
Title Digital Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw Hill
Date of publication, distribution, etc 2022
Place of publication, distribution, etc Chennai
300 ## - PHYSICAL DESCRIPTION
Extent 576
520 ## - Remark
Summary, etc Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.<br/>Salient Features:<br/><br/>1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.<br/><br/>2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.<br/><br/>3. Addition of relevant case studies across all the chapters<br/><br/>4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.<br/><br/>5. Provides extensive online content for students and instructors<br/><br/>Source: https://www.amazon.in/Digital-Marketing-Seema-Gupta/dp/935532040X/ref=sr_1_1?crid=23708WAJQYKKC&keywords=9789355320407&qid=1698389160&sprefix=9781401969950%2Caps%2C406&sr=8-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 19/10/2023 Amazon 775.00 Indian Book   8 658.8 GUP 119007 02/12/2024 25/11/2024 775.00 Book

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