Digital Marketing (Record no. 98066)
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000 -LEADER | |
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fixed length control field | 01730 a2200169 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231027b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-9355320407 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | GUP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gupta Seema |
245 ## - TITLE STATEMENT | |
Title | Digital Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | McGraw Hill |
Date of publication, distribution, etc | 2022 |
Place of publication, distribution, etc | Chennai |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 576 |
520 ## - Remark | |
Summary, etc | Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.<br/>Salient Features:<br/><br/>1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.<br/><br/>2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.<br/><br/>3. Addition of relevant case studies across all the chapters<br/><br/>4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.<br/><br/>5. Provides extensive online content for students and instructors<br/><br/>Source: https://www.amazon.in/Digital-Marketing-Seema-Gupta/dp/935532040X/ref=sr_1_1?crid=23708WAJQYKKC&keywords=9789355320407&qid=1698389160&sprefix=9781401969950%2Caps%2C406&sr=8-1 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Digital Marketing |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 19/10/2023 | Amazon | 775.00 | Indian Book | 8 | 658.8 GUP | 119007 | 02/12/2024 | 25/11/2024 | 775.00 | Book |