Services Marketing: People, Technology, Strategy

By:

Wirtz, Jochen

Contributor(s):

Lovelock, Christopher

Publication details: World Scientific Publishing Co Inc 2021 New JerseyEdition: 9thDescription: 665 pISBN:

978-1944659820

DDC classification:

658.8 WIR

Summary: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples. This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view. Supplementary Material Resources: Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com. Key Features: Full-color visual aids promote learning and organizational frameworks capture essence of individual chapters in one look Content thoroughly revised to include real-life industry examples and global case studies supported by academic research Supplementary teaching materials complement the textbook to make teaching and assessment easier

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Service Marketing	Text book	658.8 WIR (Browse shelf(Opens below))	Available		118735
Book	Main Library Service Marketing	Text book	658.8 WIR (Browse shelf(Opens below))	Available		118736

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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.

This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

Supplementary Material Resources:
Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.

Key Features:

Full-color visual aids promote learning and organizational frameworks capture essence of individual chapters in one look
Content thoroughly revised to include real-life industry examples and global case studies supported by academic research
Supplementary teaching materials complement the textbook to make teaching and assessment easier

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