Services Marketing: (Record no. 97817)
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000 -LEADER | |
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fixed length control field | 01669 a2200181 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230318b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-1944659820 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | WIR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Wirtz, Jochen |
245 ## - TITLE STATEMENT | |
Title | Services Marketing: |
Remainder of title | People, Technology, Strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 9th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | World Scientific Publishing Co Inc |
Date of publication, distribution, etc | 2021 |
Place of publication, distribution, etc | New Jersey |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 665 p. |
520 ## - Remark | |
Summary, etc | Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.<br/><br/>This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.<br/><br/>Supplementary Material Resources:<br/>Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.<br/><br/>Key Features:<br/><br/>Full-color visual aids promote learning and organizational frameworks capture essence of individual chapters in one look<br/>Content thoroughly revised to include real-life industry examples and global case studies supported by academic research<br/>Supplementary teaching materials complement the textbook to make teaching and assessment easier |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lovelock, Christopher |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Text book | Main Library | Main Library | Service Marketing | 15/03/2023 | 6215 | 1356.00 | 2 | 658.8 WIR | 118735 | 05/09/2023 | 31/08/2023 | 1695.00 | Book | |||||
Dewey Decimal Classification | Text book | Main Library | Main Library | Service Marketing | 15/03/2023 | 6215 | 1356.00 | 658.8 WIR | 118736 | 15/03/2023 | 1695.00 | Book |