Services Marketing: (Record no. 97817)

MARC details
000 -LEADER
fixed length control field 01669 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230318b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1944659820
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter WIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
245 ## - TITLE STATEMENT
Title Services Marketing:
Remainder of title People, Technology, Strategy
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc World Scientific Publishing Co Inc
Date of publication, distribution, etc 2021
Place of publication, distribution, etc New Jersey
300 ## - PHYSICAL DESCRIPTION
Extent 665 p.
520 ## - Remark
Summary, etc Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.<br/><br/>This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.<br/><br/>Supplementary Material Resources:<br/>Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.<br/><br/>Key Features:<br/><br/>Full-color visual aids promote learning and organizational frameworks capture essence of individual chapters in one look<br/>Content thoroughly revised to include real-life industry examples and global case studies supported by academic research<br/>Supplementary teaching materials complement the textbook to make teaching and assessment easier
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Service Marketing 15/03/2023 6215 1356.00   2 658.8 WIR 118735 05/09/2023 31/08/2023 1695.00 Book
    Dewey Decimal Classification     Text book Main Library Main Library Service Marketing 15/03/2023 6215 1356.00     658.8 WIR 118736 15/03/2023   1695.00 Book

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