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Why Great New Products Fail

By:

Simester, Duncan

Material type: Article

ArticlePublication details: Description: 33-39pSubject(s):

Online resources:

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In: MIT Sloan Management Review, 57(3), Spring 2016Summary: The article presents a reprint of the article "Why Great New Products Fail" by Duncan Simester, which appeared in the previous issue of the journal. It discusses the lack of focus in companies concerning the understanding of customer's choice and making purchase decisions. Information about the wide technical body of knowledge for customers to recognize new products, is also highlighted.

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library		Available		AR14707

The article presents a reprint of the article "Why Great New Products Fail" by Duncan Simester, which appeared in the previous issue of the journal. It discusses the lack of focus in companies concerning the understanding of customer's choice and making purchase decisions. Information about the wide technical body of knowledge for customers to recognize new products, is also highlighted.

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