Why Great New Products Fail (Record no. 89185)

MARC details
000 -LEADER
fixed length control field 01152aab a2200229 4500
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Simester, Duncan
245 ## - TITLE STATEMENT
Title Why Great New Products Fail
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc
Name of publisher, distributor, etc
Date of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 33-39p.
520 ## - SUMMARY, ETC.
Summary, etc The article presents a reprint of the article "Why Great New Products Fail" by Duncan Simester, which appeared in the previous issue of the journal. It discusses the lack of focus in companies concerning the understanding of customer's choice and making purchase decisions. Information about the wide technical body of knowledge for customers to recognize new products, is also highlighted.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New Product Development
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological Innovations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commercial Products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Purchasing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Attitude
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Preference
773 0# - HOST ITEM ENTRY
Host Biblionumber 39831
Place, publisher, and date of publication Massachusetts Institute of Technology Bostan
Other item identifier S84124
Title MIT Sloan Management Review, 57(3), Spring 2016
International Standard Serial Number 1532-9194
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=114181471&site=ehost-live
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Koha item type
    Dewey Decimal Classification     Main Library Main Library 09/05/2016   AR14707 09/05/2016 Articles

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