MARC details
| 000 -LEADER |
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| fixed length control field |
01152aab a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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160509b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Simester, Duncan |
| 245 ## - TITLE STATEMENT |
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| Title |
Why Great New Products Fail |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
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| Name of publisher, distributor, etc |
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| Date of publication, distribution, etc |
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| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
33-39p. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
The article presents a reprint of the article "Why Great New Products Fail" by Duncan Simester, which appeared in the previous issue of the journal. It discusses the lack of focus in companies concerning the understanding of customer's choice and making purchase decisions. Information about the wide technical body of knowledge for customers to recognize new products, is also highlighted. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
New Product Development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Technological Innovations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Commercial Products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Purchasing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer Attitude |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer Preference |
| 773 0# - HOST ITEM ENTRY |
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| Host Biblionumber |
39831 |
| Place, publisher, and date of publication |
Massachusetts Institute of Technology Bostan |
| Other item identifier |
S84124 |
| Title |
MIT Sloan Management Review, 57(3), Spring 2016 |
| International Standard Serial Number |
1532-9194 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=114181471&site=ehost-live |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Articles |
