Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
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BookPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.Description: viii, 158 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/27 22
- HD69.B7 F67 2005eb
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| 658.8/27 Connective branding | 658.8/27 Trump University branding 101 | 658.8/27 The new brand spirit : | 658.8/27 Brands laid bare | 658.8/27 Brand stretch | 658.8/27 The business of brands | 658.8/27 A master class in brand planning |
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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