Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.

By: Contributor(s): Material type: BookBookPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.Description: viii, 158 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 F67 2005eb
Online resources:
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.8/27 (Browse shelf(Opens below)) Available

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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