The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.

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BookPublisher: San Francisco : Jossey-Bass, 2013Edition: First editionDescription: 1 online resource (211 pages)Content type:

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Additional physical formats: Print version:: Human brand : how we relate to people, products, and companies.DDC classification:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8/342 (Browse shelf(Opens below))	Available

Previous	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available	Next
Previous	658.8/342 New perspectives on retailing and store patronage behavior	658.8342 The buying brain	658.8/342 Anticipate	658.8/342 The human brand :	658.8342 Visual consumption	658.8/342 Consumer value	658.8342 Consumer psychology	Next

Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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