The human brand : (Record no. 74925)

MARC details
000 -LEADER
fixed length control field 01606nam a22003851i 4500
001 - CONTROL NUMBER
control field ebr10762535
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130705s2013 cau o 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118758151 (e-book)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118611319 (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency CaPaEBR
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)861533811
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .M36 2014eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malone, Chris,
Dates associated with a name 1969-
245 14 - TITLE STATEMENT
Title The human brand :
Remainder of title how we relate to people, products, and companies /
Statement of responsibility, etc. Chris Malone, Susan T. Fiske.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture San Francisco :
Name of producer, publisher, distributor, manufacturer Jossey-Bass,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (211 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
500 ## - GENERAL NOTE
Table of Contents Includes index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Psychological aspects.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fiske, Susan T.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Malone, Chris, 1969-
Title Human brand : how we relate to people, products, and companies.
Place, publisher, and date of publication San Francisco : Jossey-Bass, 2014
Physical description xii, 196 pages
International Standard Book Number 9781118611319
Record control number (DLC) 2013025201
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ebrary.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/welingkar/Doc?id=10762535">http://site.ebrary.com/lib/welingkar/Doc?id=10762535</a>
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
        Main Library Main Library 10/08/2015   658.8/342 10/08/2015 10/08/2015 E-Books

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