A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.

By: Contributor(s): Material type: BookBookSeries: Short course in international trade seriesPublication details: Petaluma, CA : World Trade Press, c2009.Edition: 3rd edDescription: ix, 177 pOther title:
  • International marketing blunders
  • Mistakes made by companies that should have known better
Subject(s): Genre/Form: LOC classification:
  • HF1416 .W48 2009eb
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E-Books E-Books Main Library Available

Includes bibliographical references (p. 181-182).

Includes web resources.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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