A short course in international marketing blunders (Record no. 72173)

MARC details
000 -LEADER
fixed length control field 01549nam a2200373Ia 4500
001 - CONTROL NUMBER
control field ebr10305901
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091019s2009 cau sb 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781607800088
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781607800804
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)567998999
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .W48 2009eb
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name White, Michael,
Dates associated with a name 1951-
245 12 - TITLE STATEMENT
Title A short course in international marketing blunders
Medium [electronic resource] :
Remainder of title mistakes made by companies that should have known better /
Statement of responsibility, etc. Michael White.
246 30 - VARYING FORM OF TITLE
Title proper/short title International marketing blunders
246 30 - VARYING FORM OF TITLE
Title proper/short title Mistakes made by companies that should have known better
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Petaluma, CA :
Name of publisher, distributor, etc. World Trade Press,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 177 p.
490 1# - SERIES STATEMENT
Series statement The short course in international trade series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 181-182).
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes web resources.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2009.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business failures.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises
General subdivision Management.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Short course in international trade series.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/welingkar/Doc?id=10305901">http://site.ebrary.com/lib/welingkar/Doc?id=10305901</a>
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
        Main Library Main Library 10/08/2015   10/08/2015 10/08/2015 E-Books

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