Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston.

By:

Winston, Wayne L

Material type: Book

BookPublisher: Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014Copyright date: �2014Description: 1 online resource (722 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781118439357 (e-book)
9781118417300 (e-book)

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Marketing analytics : data-driven techniques with Microsoft Excel.DDC classification:

658.80072

LOC classification:

HF5548.4.M523 .W567 2014eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.80072 (Browse shelf(Opens below))	Available

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Previous	658.8/00285 The future of the electronic marketplace	658.800285/53 Configuring SAP ERP sales and distribution	658.8003 The advanced dictionary of marketing	658.80072 Marketing analytics :	658.80082 Inside her pretty little head	658.8/0083/4 The great tween buying machine	658.8/0086/64 Business, not politics	Next

Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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