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Bringing Open Innovation to Services

By:

Chesbrough Henry

Material type: Article

ArticleLanguage: ENG Series: ; 52Publication details: Winter 2011 0Edition: 2Description: 85-90 PpSubject(s):

DDC classification:

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Summary: The author discusses open innovation to improve product development. He recalls a conversation with Paul Horn, who was then senior vice president of research at the International Business Machines (IBM), about his difficulty in sustaining a significant research activity at the company. The author observes that companies know less about how to innovate in services than about how to develop new products and technologies. He cites Michael Porter's depiction of a value chain in his book "Competitive Advantage." The two types of open innovation are discussed, including greater use of external ideas and technologies in the business and allowing some ideas, technologies or processes to be used by other businesses.

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Che (Browse shelf(Opens below))	Available		AR12379

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Previous	Che High Tech : Finding Opportunity in the Downturn	Che Learning from a Sevice Guarantee Quasi Experiment	Che Effect of Need for Uniqueness on Word of Mouth	Che Bringing Open Innovation to Services	Che/Sin Role of Speculative Short Sales in Price Formation : The Case of the Weekend Effect	Chh Challenges of Growth	CHH Book Retailing	Next

The author discusses open innovation to improve product development. He recalls a conversation with Paul Horn, who was then senior vice president of research at the International Business Machines (IBM), about his difficulty in sustaining a significant research activity at the company. The author observes that companies know less about how to innovate in services than about how to develop new products and technologies. He cites Michael Porter's depiction of a value chain in his book "Competitive Advantage." The two types of open innovation are discussed, including greater use of external ideas and technologies in the business and allowing some ideas, technologies or processes to be used by other businesses.

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