Bringing Open Innovation to Services (Record no. 32126)

MARC details
000 -LEADER
fixed length control field 01400pab a2200217 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number Che
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chesbrough Henry
245 ## - TITLE STATEMENT
Title Bringing Open Innovation to Services
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Winter 2011
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 85-90 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 52
520 ## - SUMMARY, ETC.
Summary, etc. The author discusses open innovation to improve product development. He recalls a conversation with Paul Horn, who was then senior vice president of research at the International Business Machines (IBM), about his difficulty in sustaining a significant research activity at the company. The author observes that companies know less about how to innovate in services than about how to develop new products and technologies. He cites Michael Porter's depiction of a value chain in his book "Competitive Advantage." The two types of open innovation are discussed, including greater use of external ideas and technologies in the business and allowing some ideas, technologies or processes to be used by other businesses.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Open Innovation, Customer Experience, Co-Creation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Innovation
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR12379.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR12379.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 891711
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 05/10/2011 0.00   Che AR12379 23/09/2014 0.00 23/09/2014 Articles

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