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Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand

By:

Lee Kyoungmi

Material type: Article

ArticleLanguage: ENG Series: ; XLVIPublication details: April 2009 0Edition: 2Description: 222-233 PpSubject(s):

Brand Understanding, Brand Evaluation

DDC classification:

Online resources:

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Summary: Consumers use metacognitive experiences to draw inferences about the state of their brand understanding but only when these metacognitive experiences are relevant for making this inference. In such situations, metacognitive difficulty can improve brand evaluations because it triggers efforts to restore brand understanding by seizing on available new information.

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Lee (Browse shelf(Opens below))	Available		AR10636

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Consumers use metacognitive experiences to draw inferences about the state of their brand understanding but only when these metacognitive experiences are relevant for making this inference. In such situations, metacognitive difficulty can improve brand evaluations because it triggers efforts to restore brand understanding by seizing on available new information.

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