Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand (Record no. 30459)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01092pab a2200205 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b0 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| Item number | Lee |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee Kyoungmi |
| 245 ## - TITLE STATEMENT | |
| Title | Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | |
| Name of publisher, distributor, etc. | April 2009 |
| Date of publication, distribution, etc. | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 222-233 Pp. |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | XLVI |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumers use metacognitive experiences to draw inferences about the state of their brand understanding but only when these metacognitive experiences are relevant for making this inference. In such situations, metacognitive difficulty can improve brand evaluations because it triggers efforts to restore brand understanding by seizing on available new information. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Understanding, Brand Evaluation |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR10636.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR10636.pdf</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 31921 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 18/05/2009 | 0.00 | Lee | AR10636 | 23/09/2014 | 0.00 | 23/09/2014 | Articles |
