Is There a Prime Time on Radio ?

By: Material type: ArticleArticleLanguage: ENG Series: ; 22Publication details: Business World Nov 4 2002Edition: 23Description: 47-52pSubject(s): DDC classification:
  •  Set
Online resources: Summary: Lack of differentiation between Suno 94.5 FM and the other channels is one of the big issues involved. It's not about battling perceptions that radio doesn't work, but creating a strong station with a critical mass of listeners in some areas. The one who did not mind advertising on radio, were the premium fellows. The radio sets itself are cheap, unlike a T V but relevance of such products was not high for all. Nowadays all radio heads agreed that this is the time to grow the medium. Each one earnestly grabbed advertisers, thus unleashing intra-station competition.
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Lack of differentiation between Suno 94.5 FM and the other channels is one of the big issues involved. It's not about battling perceptions that radio doesn't work, but creating a strong station with a critical mass of listeners in some areas. The one who did not mind advertising on radio, were the premium fellows. The radio sets itself are cheap, unlike a T V but relevance of such products was not high for all. Nowadays all radio heads agreed that this is the time to grow the medium. Each one earnestly grabbed advertisers, thus unleashing intra-station competition.

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