Is There a Prime Time on Radio ? (Record no. 21293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01197pab a2200205 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140923b2002 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Welingkar Institute of Management Development & Research, Mumbai |
| Original cataloging agency | Welingkar Institute of Management Development & Research, Mumbai |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| Item number | Set |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Seth Meera |
| 245 ## - TITLE STATEMENT | |
| Title | Is There a Prime Time on Radio ? |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 23 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Business World |
| Name of publisher, distributor, etc. | Nov 4 |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 47-52p. |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | 22 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Lack of differentiation between Suno 94.5 FM and the other channels is one of the big issues involved. It's not about battling perceptions that radio doesn't work, but creating a strong station with a critical mass of listeners in some areas. The one who did not mind advertising on radio, were the premium fellows. The radio sets itself are cheap, unlike a T V but relevance of such products was not high for all. Nowadays all radio heads agreed that this is the time to grow the medium. Each one earnestly grabbed advertisers, thus unleashing intra-station competition. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Case Study-Media, |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR4819.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR4819.pdf</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 12535 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 01/01/1900 | 0.00 | Set | AR4819 | 23/09/2014 | 0.00 | 23/09/2014 | Articles |
