Managing for Value : A Case Study of Elevator Firms

The primary objective of corporate,financial,and competitive strategies is to develop a sustainable competitive advantage, which enables the business to achieve and maintain a return in excess of that which would be allowed in a perfectly competitive market. This case study deals with three elevator firms and attempts to outline the solution to: 1.What are the important management decisions that each firm is required to focus in the context of its current market and financial scenario ?2.Identify the value drivers of each firm and how these companies can improve their sales growth ?3.Critically examine the capital structure of these firms and suggest the changes with an objective to maximize the value of share holders ?4. Identify the merits and demerits of current debtors and creditors management policies ?5.How a levered firm is different from un-levered firm from the point of valuation and what is the likely impact on economic value added of these companies ?