Product Management

By:

Anandan C

Material type: Book

BookLanguage: ENG Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010Edition: 2ndDescription: 251pISBN:

9780070153240

Subject(s):

Marketing Management

DDC classification:

658.8 ANA

Summary: This comprehensive textbook addresses the conceptual requirements of a Product Management course. It covers the two major frameworks of product management namely New Product Development and Brand Management.

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	Main Library Product Management	658.8 ANA (Browse shelf(Opens below))	Available	Indian Book		39634

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	658.8 ANA Product Management	658.8 BRO/MIL New Product Development: Successful Innovation In The Marketplace	658.8 BRO/MIL New Product Development: Successful Innovation In The Marketplace	658.8 LEH/WIN Product Management	Next

This comprehensive textbook addresses the conceptual requirements of a Product Management course. It covers the two major frameworks of product management namely New Product Development and Brand Management.

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