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Product Management

By: Material type: BookBookLanguage: ENG Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010Edition: 2ndDescription: 251pISBN:
  • 9780070153240
Subject(s): DDC classification:
  • 658.8 ANA
Summary: This comprehensive textbook addresses the conceptual requirements of a Product Management course. It covers the two major frameworks of product management namely New Product Development and Brand Management.
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Item type Current library Call number Status Notes Date due Barcode
Book Book Main Library Product Management 658.8 ANA (Browse shelf(Opens below)) Available Indian Book 39634

This comprehensive textbook addresses the conceptual requirements of a Product Management course. It covers the two major frameworks of product management namely New Product Development and Brand Management.

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