Building Brands and Believers: How to Connect with Consumers using Archetypes

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Material type: Book

BookLanguage: ENG Publication details: Singapore John Wiley 2002Description: 267pISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	Main Library Branding	659 WER (Browse shelf(Opens below))	Available	Foreign Book		21557
Book	Main Library Advertising	659 Wer (Browse shelf(Opens below))	Available			14925

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Previous	659 VAN Branding	659 VER Brand Management: Text and Cases	659 VER Brand Management: Text and Cases	659 WER Building Brands and Believers: How to Connect with Consumers using Archetypes	659.2 WIT Tata: The Evolution of a Corporate Brand

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