Building Brands and Believers: How to Connect with Consumers using Archetypes (Record no. 10264)

MARC details
000 -LEADER
fixed length control field 00575cam a22001694a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470820675
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number WER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wertime Kent
245 ## - TITLE STATEMENT
Title Building Brands and Believers: How to Connect with Consumers using Archetypes
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. John Wiley
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 267p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 35976
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Date checked out Public note
        Main Library Main Library Advertising 10/03/2006 Book Base 1234.61   659 Wer 14925 23/09/2014 34.95 23/09/2014 Book    
        Main Library Main Library Branding 24/06/2010 Book Base 350.00 1 659 WER 21557 01/08/2016 350.00 23/09/2014 Book 24/07/2016 Foreign Book

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