A. Marketing Approach B. Marketing in Action (Record no. 33553)

MARC details
000 -LEADER
fixed length control field 00869ngm a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
245 ## - TITLE STATEMENT
Title A. Marketing Approach B. Marketing in Action
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. ET & T
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent A. 25 min B. 26 minp.
520 ## - SUMMARY, ETC.
Summary, etc. A. Explains the marketing process and its role in time, form, place and ownership utility. Also discusses the evolution of marketing approach.B. Discusses the evolution of marketing. How the consumer is becoming increasigly more discriminating is brought out through examples which present the dynamics of a market dominate by one of the largest middle classes anywere in the world.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 11276
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 01/01/1900 0.00   VC2369 23/09/2014 0.00 23/09/2014 Video Cassette

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