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A. Marketing Approach B. Marketing in Action

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Material type: Film

FilmLanguage: ENG Publication details: New Delhi ET & T 0Description: A. 25 min B. 26 minpDDC classification:

Summary: A. Explains the marketing process and its role in time, form, place and ownership utility. Also discusses the evolution of marketing approach.B. Discusses the evolution of marketing. How the consumer is becoming increasigly more discriminating is brought out through examples which present the dynamics of a market dominate by one of the largest middle classes anywere in the world.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Video Cassette	Main Library	(Browse shelf(Opens below))	Available		VC2369

A. Explains the marketing process and its role in time, form, place and ownership utility. Also discusses the evolution of marketing approach.B. Discusses the evolution of marketing. How the consumer is becoming increasigly more discriminating is brought out through examples which present the dynamics of a market dominate by one of the largest middle classes anywere in the world.

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