New Product Blockbusters : The Magic and Science of Prediction Markets (Record no. 30365)

MARC details
000 -LEADER
fixed length control field 01382pab a2200205 454500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b0 xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
Item number HoT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ho Teck-Hua
245 ## - TITLE STATEMENT
Title New Product Blockbusters : The Magic and Science of Prediction Markets
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Fall 2007
Date of publication, distribution, etc. 0
300 ## - PHYSICAL DESCRIPTION
Extent 144-158 Pp.
490 ## - SERIES STATEMENT
Volume/sequential designation 50
520 ## - SUMMARY, ETC.
Summary, etc. The article discusses the use of prediction markets in launching new products. Due to the massive expenditures by companies on research and development (R&D) of new products and innovations, companies should ensure that only the most successful product ideas make it to launch. Prediction markets provide financial incentives to participants for the accuracy of their predictions, removing problems associated with the accuracy of consumer surveys and experts' panels. The Iowa Electronic Market run by the University of Iowa Tippie College of Business has focused on predicting the outcomes of presidential elections. The operations of the market and its rules and incentives are discussed.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New Products, Prediction Markets, Competitive Advantage
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.6.13/libsuite/mm_files/Articles/AR10534.pdf">http://192.168.6.13/libsuite/mm_files/Articles/AR10534.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 31756
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Main Library Main Library 28/04/2009 0.00   HoT AR10534 23/09/2014 0.00 23/09/2014 Articles

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