Technology in Marketing

This list contains 11 titles

Business Analytics: Applications To Consumer Marketing by
  • Kuruganti, Sandhya
Publication details: New Delhi McGraw Hill Education (India) Private Limited 2015
Availability: Items available for loan: Main Library (1)Call number: 005.74015 KUR.
Creating New Markets in the Digital Economy by
  • NG, Irene C. L
Publication details: Delhi Cambridge University Press 2014
Availability: Items available for loan: Main Library (1)Call number: 658.834 NG.
Digital Leapfrogs : how technology is reshaping consumer markets in India by
  • Mahajan, Vijay
Publication details: Haryana Harper Business 2022
Availability: Items available for loan: Main Library (1)Call number: 658.834 MAH.
Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology by
  • Temporal Paul
  • Lee K C
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Singapore John Wiley 2001
Availability: Items available for loan: Main Library (1)Call number: 659 TEM/LEE.
Managing and Marketing Technology by
  • Ford David
  • Saren Michael
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Singapore Thomson Learning 2001
Availability: Items available for loan: Main Library (1)Call number: 658.8 For/Sar.
Marketing High Technology by
  • Davidow W H
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Free Press 1986
Availability: Items available for loan: Main Library (1)Call number: 658.8 DAV.
Mobile Commerce : Technology, Theory, and Applications by
  • Mennecke Brian E
  • Strader Troy
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Idea Group Publishing 2003
Availability: Items available for loan: Main Library (1)Call number: 658.84 Men/Str.
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by
  • Rowles Daniel
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page; 2 edition 2017
Availability: Items available for loan: Main Library (1)Call number: 658.8 ROW.
Recent Trends in Business And Technology Management by
  • Jain Arjita
  • Laddha Seema
  • Baveja Navneet
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Navi Mumbai NCRD's Sterling Institute of Management Studies 2013
Availability: Items available for loan: Main Library (1)Call number: 658 JAI/BAV.
Services Marketing: People, Technology, Strategy by
  • Lovelock Christopher
  • Wirtz Jochen
Edition: 5th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Pearson Education 2008
Availability: Items available for loan: Main Library (5)Call number: 658.8 LOV/WIR, ...
The Sales Acceleration Formula: Using data, technology, and inbound selling to go from $0 to $100 million by
  • Roberge, Mark
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc 2018
Availability: Items available for loan: Main Library (1)Call number: 658.81 ROB.

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