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TI Cycles: New Product Strategy (A) Case

By:

Dixit, Mukund R

Contributor(s):

Jain, Abhinandan K

Material type: Book

BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar2003Description: Vol. 28 Issue 1, p113. 12pSubject(s):

Online resources:

TI Cycles: New Product Strategy (A

Summary: Reviews TI Cycles of India's performance, developments in domestic bicycles market, competition and competitiveness in domestic and international markets and the company's role in developing the Specials category of bicycles. Company background; Organization of TI cycles; Discussion on the company's product range; Insight on the company's operations at Ambattur plant.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Case Study	Main Library Online Access		Available		Case88

Reviews TI Cycles of India's performance, developments in domestic bicycles market, competition and competitiveness in domestic and international markets and the company's role in developing the Specials category of bicycles. Company background; Organization of TI cycles; Discussion on the company's product range; Insight on the company's operations at Ambattur plant.

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