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Mortein Vaporizer: What lies beneath Brand Positioning?: Case

By:

Pradhan, Debasis

Contributor(s):

Agrawal, Divya

Material type: Book

BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep 2013Description: Jul-Sep2013, Vol. 38 Issue 3, p123-140. 18pSubject(s):

Online resources:

Mortein Vaporizer: What lies beneath Brand Positioning? Case study

Summary: The article discusses the attempt of Hari Panda, brand manager of Mortein Vaporizer from Reckitt Benckiser Group PLC in India, on how to improve the marketing of the company's brand as it is not doing very well. It examines the background of the company which manufactures household insecticides. It also reports the market performance of mosquito repellent in the country.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Case Study	Main Library Online Access		Available		Case30

The article discusses the attempt of Hari Panda, brand manager of Mortein Vaporizer from Reckitt Benckiser Group PLC in India, on how to improve the marketing of the company's brand as it is not doing very well. It examines the background of the company which manufactures household insecticides. It also reports the market performance of mosquito repellent in the country.

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