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1.
I Am Right-You Are Wrong by
  • DeBonoEdward
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Penguin Group 1990
Availability: Items available for loan: Main Library (1)Call number: 658 DEB.

2.
Think Like A Winner! by
  • Staples Walter
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi U.B.S.Pub & Dis 1993
Availability: Items available for loan: Main Library (1)Call number: 658 STA. Not available: Main Library: Withdrawn (1).

3.
Handbook For the Positive Revolution by
  • DeBono Edward
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Penguin 1991
Availability: Items available for loan: Main Library (1)Call number: 658 DEB.

4.
Behavioural Aspects of Marketing by
  • Williams Keith
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Heinemann 1981
Availability: Items available for loan: Main Library (1)Call number: 658.8 WIL.

5.
Applications of Consumer Behavior: Readings and Exercises by
  • Tom Gail
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Jersey Prentice Hall Of India 1984
Availability: Items available for loan: Main Library (1)Call number: 658.834 TOM.

6.
Understanding Human Behavior by
  • McConnell James
Edition: 5th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York CBS Publishers 1986
Availability: Not available: Main Library: Withdrawn (1).

7.
Organizational Behavior : Concepts, Controversies, and Applications by
  • Robbins Stephen P
Edition: 4th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice Hall Of India 1990
Availability: Not available: Main Library: Withdrawn (1).

8.
People in Organizations : An Introduction to Organizational Behavior by
  • Mitchell T.R
Edition: 3rd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York McGraw Hill 1987
Availability: Items available for loan: Main Library (1)Call number: 658.3 MIT.

9.
Organizational Theory and Behaviour by
  • Rao V S P
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Delhi Konark 1991
Availability: Not available: Main Library: Withdrawn (2).

10.
What Makes Winning Brands Different? by
  • Buchholz A
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York John Wiley 2000
Availability: Items available for loan: Main Library (1)Call number: 659 BUC.

11.
Culture Code by
  • Rapaille Clotaire
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: New York Broadway Books 2006
Availability: Items available for loan: Main Library (1)Call number: 305.8 Rap.

12.
Art and Visual Perception: A Psychology of the Creative Eye by
  • Arnheim Rudolf
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Berkeley University of California Press 1974
Availability: Items available for loan: Main Library (1)Call number: 150 ARN.

13.
Human Side of Organizations by
  • Drafke Michael
Edition: 9th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice-Hall of India 2008
Availability: Items available for loan: Main Library (1)Call number: 658.3 DRA.

14.
Charisma Effect: How to Make a Powerful and Lasting Impression by
  • Leigh Andrew
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Pearson 2010
Availability: Items available for loan: Main Library (1)Call number: 158.2 LEI.

15.
How to Win Customers And Keep them For Life by
  • Leboeuf Michael
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York Berkley Books 2000
Availability: Items available for loan: Main Library (1)Call number: 658.8 LEB.

16.
Feeling of Risk: New Perspectives on Risk Perception by
  • Slovic Paul
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London Earthscan 2010
Availability: Items available for loan: Main Library (1)Call number: 153.75 SLO.

17.
Visual Explanations: Images and Quantities, Evidence and Narrative by
  • Tufte Edward R
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: USA Graphics Press LLC 2010
Availability: Items available for loan: Main Library (1)Call number: 302.23 TUF.

18.
Introduction to Behavioral Science for Business by
  • Kolasa Blair J
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Wiley Eastern Limited 1970
Availability: Not available: Main Library: Withdrawn (1).

19.
Organizational Psychology by
  • Schein Edgar H
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice Hall Of India 1969
Availability: Items available for loan: Main Library (1)Call number: 658.4 SCH.

20.
Automatic and Strategic Processes in Advertising Effects by
  • Grunert Klaus
Material type: Article Article
Language: ENG
Publication details: J.Marketing Oct.96 0
Availability: Items available for loan: Main Library (1)Call number: .

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