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Building Store Loyalty Through Store Brands by
  • Lal R. & corstjens M
Material type: Article Article
Language: ENG
Publication details: JMR Aug-00 0
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Pursuing the Value-Conscious Consumer : Store Brands Vs National Brand Promotions by
  • Ailawadi K L
Material type: Article Article
Language: ENG
Publication details: Journal Of Marketing Jan-01 0
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