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1.
Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
  • McDonald, Malcolm
  • Frow, Pennie
  • Payne, Adrian
  • ebrary, Inc
Edition: 3rd ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2011
Availability: Items available for loan: Main Library (1).

2.
Service marketing in Ghana : a customer relationship management approach / John Kuada & Robert Hinson. by
  • Kuada, John [author.]
  • Hinson, Robert [author.]
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: London, England ; Asokoro, Nigeria : Center for Sustainability and Enterprise Development : Adonis & Abbey Publishers Ltd, 2014Copyright date: �2014
Availability: Items available for loan: Main Library (1)Call number: 658.8.

3.
Services marketing [electronic resource] / Saiki Danyi. by
  • Danyi, Saiki
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Jaipur, India : Oxford Book Co., 2008
Availability: Items available for loan: Main Library (1).

4.
Relationship marketing in services [electronic resource] / guest editor, Jay Kandampully. by
  • Kandampully, Jay
  • ebrary, Inc
Series: Journal of services marketing ; v.16, no. 7
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Availability: Items available for loan: Main Library (1).

5.
Market orientation and service firm performance [electronic resource] : a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley. by
  • Gray, Brendan J
  • Hooley, Graham J
  • ebrary, Inc
Series: European journal of marketing ; v.36, no. 9/10
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Availability: Items available for loan: Main Library (1).

6.
Services marketing and management [electronic resource] / Audrey Gilmore. by
  • Gilmore, Audrey
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2003
Availability: Items available for loan: Main Library (1)Call number: 658.8.

7.
Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by
  • Halinen, Aino, 1961-
  • ebrary, Inc
Series: Routledge advances in management and business studies
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1997
Availability: Items available for loan: Main Library (1)Call number: 659.1/068/8.

8.
Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by
  • McDonald, Malcolm
  • Payne, Adrian
  • McDonald, Malcolm. Marketing planning for services
  • ebrary, Inc
Edition: 2nd ed.
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006
Availability: Items available for loan: Main Library (1).

9.
Marketing Your Service Business by
  • Ruskin-Brown, Ian
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: London Thorogood 2005
Availability: Items available for loan: Main Library (1)Call number: 658.8 RUS.

10.
Services Marketing by
  • Bateson, John E. G
  • Hiffman, K Douglas
Edition: 4th ed.
Material type: Text Book; Format: print ; Literary form: Not fiction
Publication details: Andover Cengage Learning 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8 BAT.

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