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Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers by
  • Soni, Mayank Jyotsna
  • Koshy, Abraham
Source: Vikalpa:The Journal for Decision Makers, 41 (3) Jul-Sept 2016
Material type: Article Article; Format: print
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Luxury cnsumption in India: - Connecting Consumer perception of luxury Fashion brands and Purchase intention by
  • C, Madhavaiah
  • V, shilpa
Source: Journal of Marketing and Communication, 12(2) May-Aug 2016
Material type: Article Article; Format: print
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The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit by
  • Thomas, Tijo
  • Johnson, Johney
Source: Vision:The Journal of Business Perspective; 21(4) December 2017
Material type: Text Book; Format: print ; Literary form: Not fiction
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