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1.
Classic Failures in Product Marketing by
  • Hendon D W
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Chicago NTC Books 1996
Availability: Items available for loan: Main Library (1)Call number: 658.8 HEN.

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2.
From Idea To Profit: How To Market Innovative Products and Services by
  • Jolly Adam
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Kogan Page India 2005
Availability: Items available for loan: Main Library (6)Call number: 658 JOL, ...

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