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1.
Selling : Principles and Practices by
  • Russell F.A
Edition: 11th
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New York McGraw Hill 1984
Availability: Items available for loan: Main Library (1)Call number: 658.81 RUS.

2.
Secrets of Personal Persuation by
  • Turner William
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Jersey Prentice Hall Of India 1985
Availability: Not available: Main Library: Withdrawn (1).

3.
Changing Minds by
  • Gardner Howard
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: Boston Harvard Business School Press 2006
Availability: Items available for loan: Main Library (1)Call number: 153 GAR.

4.
Advertising Management by
  • Aaker David A
  • Myer John G
Edition: 2nd
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Prentice Hall Of India 1986
Availability: Items available for loan: Main Library (8)Call number: 659.1 AAK, ... Not available: Main Library: Lost (1).

5.
5th Paths to Persuasion: The Art of Selling Your Message by
  • Miller Robert B
  • Hayashi Alden M
  • Williams Gary A
Material type: Text Book
Language: ENG
Publication details: New Delhi Kogan Page India 206
Availability: Items available for loan: Main Library (1)Call number: 658.3 MIL.

6.
Persuasion: Command Attention, Hold Their Intrest, Get What You Want by
  • Gorman Tom
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: New Delhi Viva Books Pvt Ltd 2010
Availability: Items available for loan: Main Library (6)Call number: 658.3 GOR, ...

7.
The Necessary Art of Persuasion by
  • Conger Jay A
Material type: Article Article
Language: ENG
Publication details: Harvard Business Review May-June 1998 0
Availability: Items available for loan: Main Library (1)Call number: .

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