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1.
Viral Loop: The Power of Pass-it-on by
  • Penenberg Adam L
Material type: Text Book; Format: print ; Literary form: Not fiction
Language: ENG
Publication details: London SCEPTRE 2009
Availability: Items available for loan: Main Library (1)Call number: 659.133 PEN.

2.
How Valuable is Word of Mouth? by
  • Kumar V
Series: ; 85
Edition: 10
Material type: Article Article
Language: ENG
Publication details: Oct 2007 0
Availability: Items available for loan: Main Library (1)Call number: Kum.

3.
Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth by
  • Villanueva Julian
Series: ; XLV
Edition: 1
Material type: Article Article
Language: ENG
Publication details: Feb 2008 0
Availability: Items available for loan: Main Library (1)Call number: Vil.

4.
Spot Light on Social Media and the New Rules of Branding: Branding in the Digital Age by
  • Edelman David C
Series: ; 5
Edition: 12
Material type: Article Article
Language: ENG
Publication details: Dec 2010 0
Availability: Items available for loan: Main Library (1)Call number: Ede.

5.
Effect of Need for Uniqueness on Word of Mouth by
  • Cheema Amar
Series: ; XLVII
Edition: 3
Material type: Article Article
Language: ENG
Publication details: June 2010 0
Availability: Items available for loan: Main Library (1)Call number: Che.

6.
Whats in a word?
Material type: Article Article; Format: print
Availability: Items available for loan: Main Library (1).

7.
The passion conversation [electronic resource] : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.]. by
  • Phillips, Robbin
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

8.
Brand advocates [electronic resource] : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by
  • Fuggetta, Rob
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2012
Availability: Items available for loan: Main Library (1)Call number: 658.8/2.

9.
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed. by
  • Freed, Larry
Material type: Text Book; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Availability: Items available for loan: Main Library (1)Call number: 658.8/72.

10.
The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth / by George Silverman. by
  • Silverman, George, 1942-
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, 2001
Availability: Items available for loan: Main Library (1)Call number: 658.8.

11.
The U.S. oral health workforce in the coming decade [electronic resource] : workshop summary / Tracy A. Harris, rapporteur; Board on Health Care Services ; Institute of Medicine of the National Academies. by
  • Harris, Tracy A
  • Institute of Medicine (U.S.). Board on Health Care Services
  • ebrary, Inc
Material type: Text Book; Format: electronic available online remote; Literary form: Not fiction
Publication details: Washington, D.C. : National Academies Press, c2009
Other title:
  • United States oral health workforce in the coming decade
Availability: Items available for loan: Main Library (1).

12.
Marketing Mix Influence on Service Brand Equity and Its Dimensions by
  • Mukherjee, Somnath
  • Shivani, Shradha
Source: Vision:The Journal of Business Perspective, 20(1) Mar, 2016
Material type: Article Article; Format: print
Publication details:
Availability: Items available for loan: Main Library (1).

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