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Boom Times on the Boob Tube by
  • Nagarajan Usha
Material type: Article Article
Language: ENG
Publication details: Business World 27 Jul-9 Aug 1994 0
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Availability: Items available for loan: Main Library (1)Call number: .

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2.
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Household-Level Television Advertising Exposure Model by
  • Abe Makoto
Material type: Article Article
Language: ENG
Publication details: JMR Aug-97 0
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Availability: Items available for loan: Main Library (1)Call number: .

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